Once again Vincent Gallo embraces controversy in hopes of promoting his much maligned 'adults only' art house film --The Brown Bunny.

This weekend the hot-headed indie filmmaker unveiled a racy billborad on Hollywood's famed Sunset Strip, which shows co-star Chloe Sevigny servicing the director in a sexual manner. The controversial billboard references a notorious scene in the film in which Sevigny graphically provides oral pleasure to Gallo.

'The film is about a broken-down love, so I thought...this image represents a lot of conflict,' Gallo told the NY Daily News. 'I feel that there is an extremely complicated subtext to what they are doing.'

Gallo had also said that he didn't consult his co-star on the billboard. Sevegny has yet to make a public statement about her 60 foot blue ad.

The popular actress already took plenty of heat from the William Morris Agency, who reportedly sacked her after she went against their advice to make the movie -- which was noted as being just a step above pornography.

Gallo had taken a lot of heat himself for his steamy film ever since it was booed at a Cannes screening earlier in the year. The usually sharp-witted director met the press with his tale between his legs. 'If no-one wants to see it,' he told them, 'they’re right – it’s a disaster of a film and it was a waste of time. I apologize to the financiers of the film but I assure you it was never my intention to make a pretentious film, a self-indulgent film, a useless film, an unengaging film.'

Just as quickly, Gallo took back the apology. He even went so far as denying he ever made it, according to an interview with The New York Post. 'I never apologized for anything in my life,' Gallo told The New York Post. 'I like the movie. I had 100 percent creative and financial control of it and if I didn't like it, I would have changed it.'

It's a good thing that hot-headed indie filmmaker is reportedly trying to snuggle up to the Republican party, or he'd have been labeled a flip-flopper.